Far North REAP in conjunction with Hokianga Health developed the campaign in partnership with other Far North road safety education organisations. They worked alongside a young local graffiti artist to design an image for the campaign.

Jodi Betts, Road Safety Education Far North REAP, states the refreshed campaign will renew interest in road safety messages at a local level. “The image is relative to the Far North and the campaign tag line has been created by local people” said Ms Betts. Jodi says the campaign goal is to engage drivers and their passengers with easily understood messages and that an updated anti-drink drive message will also be included in the campaign.

According to crash statistics released by the New Zealand Transport Authority (NZTA) during the period 2009 to 2013 in the Far North District, there have been 12 deaths and 68 serious injuries resulting from unsafe speeds, and 18 deaths and 85 serious injuries resulting from alcohol and drugs.

Targeting driver behaviour is one strategy in the government’s Safer Journeys/Safe System approach. The four pillars of the system are; safe road use, safe vehicles, safe speeds, and safe roads and roadsides.

Photo provided by Le’Vaillant Photography

Photo: Representatives from Hokianga Health, Far North REAP, NZ Fire Service, Opononi Area School, St Johns Ambulance, Te Runanga O Whaingaroa