"Dress For The Slide, Not The Ride"
"Ride To The Conditions"
"A Moment of Distraction Can Last Forever"
"A pedestrian hit at 30km/h has a 90 percent chance of surviving. A pedestrian hit at 50km/h has a 30 percent chance. The risks for vulnerable pedestrians, such as the elderly or children, are higher again."
"Live To See Another Day - Put The Phone Away"